Work We’ve Done

Dental patients were not taking advantage of free bi-annual dental cleaning and exams covered by most insurance plans. Consequently, when patients did schedule dental care, they often had beginning or even advanced stages of gingivitis and other gum disease. 

“It’s all Connected” created awareness of the well-established connection between oral health and general physical health was the goal of this campaign. Educating patients that the mouth is a gateway to health meant helping them understand what is within their control through regular check-up visits.

Social media content, magazine and newsletter articles, blog posts, and patient ed materials such as flyers and handouts were produced and distributed to inform the patient population about the importance of regular dental care. The result: 30% increase in appointments for preventive dental care, including regular bi-annual exams and professional cleanings.

A high number of women were missing their first trimester visits, particularly when they already had a child at home. Missing this early appointment meant forgoing access to valuable nutrition guidance and supplements.

Additionally, many delivering mothers were also forgoing their postpartum appointments. Since postpartum appointments screen for postpartum depression as well as ensure physical healing after childbirth, the declining number of patients who attended postpartum visits was a concern. 

“Ever Step of the Way” was a highly customized campaign, targeting women of childbearing age, and emphasized the importance of prenatal-through-postpartum care for both physical and mental health.

This multi-channel campaign included heavy digital promotion (social media posts, blogs, videos), as well as visible, physical assets in the clinics (patient education booklets, on-site banners in waiting rooms). Bilingual patient health articles were included in the clinic magazine, combining to create a comprehensive multi-media campaign. The campaign provided statistics and about the prevalence of postpartum depression, signs, and treatment.

The national opioid abuse epidemic doesn’t care if you’re urban or rural, rich or poor. Addressing the increasing prevalence of opioid misuse and dependence in general, a “health literacy” campaign was needed for area clinics to communicate the risks and responsibilities to their community.

This multi-channel awareness campaign focuses on the dangers of misuse, managing controlled substances, and proper disposal to reduce the risks of misuse.

Collateral includes transparent window clings for glass doors and elevators, plain-language infographics, feature-length articles for newspapers, magazines, newsletters, and as web content, and “challenge question” posters for display in waiting rooms, exam rooms, and pharmacy lobbies.

Involving providers and pharmacists in campaign is critical. Point-of-sale flyers were included in prescription purchases, especially when narcotics were prescribed, explaining risks of abuse, as well as promote awareness of signs of dependence. Social media content included current, cited statistics from the CDC and other reputable sources.

While healthcare professionals often ask very personal questions about a patient’s body or physical health, they may feel reluctance to ask questions about environmental factors, like access to food, a place to sleep, or perceptions of safety in their home environment (all known as “social determinants of health”, or SDOH). While it may feel new and uncomfortable, it can make all the difference between a patient following health advice and being unable to safely do so.

“ASK” is an internal education and awareness campaign designed to remind providers and staff about screening for social determinants of health. Narrowing the messaging to key questions is meant as a reminder on posters, displayed in personnel-only areas, near nurses' station and provider offices and deployed in conjunction with staff-oriented email messaging and scheduled employee training.

The campaign was designed to accompany PRAPARE screening training from the National Association of Community Health Centers (NACHC), with an emphasis on improving health outcomes by considering these broader factors in the lives of patients.

Differentiating service offerings can be hard in urban areas, particularly where multiple specialties are all competing for services.

The "Under one Roof" campaign was designed to showcase the depth of expertise across regional pediatrics care clinics.

While patients may be thinking only about a pediatrician, this client also wanted to promote the in-house collaboration with psychologists, speech pathologists, lactation specialists, and a registered dietitian - all working in concert to care for your child.

The campaign targeted local families via neighborhood paper ads, social posts, mailers, and in-school promotion. 

Clinics have a range of reasons for outreach: from new service offerings, to changes in location, to getting the attention of potential patients.

When a local pediatric clinic asked for help with campaigns to launch new programs and services, we were there to help.

The “Fresh Start” focused on healthy eating through pregnancy and into the first months of life for your new baby. The campaign required branding, a brochure, ads, posters and other collateral targeting potential patients expecting a new baby, helping them understand the many ways they could influence and improve the health of their pregnancy through nutrition. A registered dietitian led regular classes addressing nutritional goals from early pregnancy through the the first introduction of solid food to baby.

The “Medical Home” awareness pieces defined this emerging team and care model for existing patients and their families, emphasizing the advantages of coordinated care and continuity.

The “On the Move” mailer and email campaign informed existing patient families of an upcoming clinic move. Even relocating just a few blocks or within a building can be confusing for patients, and ensuring awareness and a smooth transition to a newly updated location was critical to keeping patients connected and coming back for continued care.

With the addition of a seasoned optometrist to its eye care team, a northwest health center wanted to tell patients that the appointment delays were over.

This FQHC clinic was excited to share not only increased capacity and shorter wait times for appointments, but also the new, in-house technologies to deliver “same day turnaround” on select eyeglasses.

KineticHealth collaborated in the designed of a campaign that included a feature-length article in the health center's bimonthly patient publication, on-site promotional materials, and newspaper and social media ads highlighting the new eye care services.

This campaign rapidly reduced patient schedule delays, helping to both fill a new provider panel while increasing marketshare for the health center vision department.

New technologies allow the organization to provide a greater range of services, while making eye glasses accessible and affordable for all patients.

After hiring a full-time psychiatric registered nurse practitioner, someone well versed in medications prescribed to treat mental health conditions, this community health center wanted to help fill her schedule and help relieve the demands on other providers.

“If there’s a question…” was a both a behavioral health services and new provider awareness campaign to increase visibility to the ARNP's availability and expertise. With a concerted focus on health center providers and staff, the message was also shared with existing patients, community members, and other community leaders, such as clergy people and school staffs.

This multi-channel campaign included internal flyers and provider cards for instant referrals, as well as public newspaper ads, radio spots, billboards, community magazine articles, blog posts, lunch-and-learn events, infographics, and social media content. Timed in conjunction with National Mental Health Awareness Month, this initiative raised the visiblity of a new provider and service while speaking to the concerns and questions around mental health.

Primary care providers who had previously been managing psychiatric drugs were able to utilize the greater expertise of the psychiatric ARNP, relieving themselves of the responsibility, and focusing their efforts on areas in which they were more experienced. Patient satisfaction increased as a result of shorter wait times, fewer medication changes, and focused expertise on psychiatric med management.

Within three months, the full-time psychiatric ARNP increased the number patients she saw in a day to a capacity that kept her much busier.  In the subsequent two months, the number of patients she treated in a day rose even more. These new patients came from internal provider referrals, community referrals, and self referrals.